Enterprise Management Innovation Research

Under the condition of market economy, the company management is innovation, which is based on the laws and policies of the government and orients its social goal to both serving the customers and gaining profits. The companies take in hand limited liability through stable consistency of the internal operation and continual adaptability to the external competition.Reformation is in need of assets reengineering, liabilities reengineering, organization reengineering and process reengineering but also market and management. So companies will experience important change in the aspects of system guarantee, value tropism and operation mode. And socialism market economy and drastic competition endow it with new meaning, methods and means, which are embodied not only on the reformation of post design and work flow in inheriting and perfecting the scientific management but also on the management conception, operation strategies, organization structure, organization behaviors, management criterions, management methods and management techniques, even on the systemic adjustment of company culture conformity. Its contents include: (1) the innovation of operation idea and management ideology; (2) the establishment and improvement of operation strategies and strategies management; (3) the innovation of organization structure and management layers; (4) the innovation of management criterions and operation procedures; (5) the innovation of management methods and techniques; (6) the exploitation of human resources and the improvement of management quality.Management normalization means to practically set up and implement quantitative standards in the case from technique to management, from production to operation, and from encouragement to restriction. It also needs to build up clear regulation, procedure and system. This comes down to the aspects of work study, post design, financial budget, meeting process, report process, information transference, employees training and democratic management. By making the best of the computer management information system, the professional management functions and the corresponding techniques are impenetrated. So the basis of effective work system and normal operation mechanism are also put up to reflect the requirements from market economy in the aspects of breadth, depth and development.