Lenovo Group's International Strategy Analysis

Under the globalization mind-set, the Chinese companies have confronted with the fierce compititon around the world. How to compete globally is the vital problem for us to think. Lenovo as a leading company in the IT industry are in the progress of its iternationalization. In this article, we will focus on its international strategy management. From 2000, Lenovo firstly set up its globalization strategy for running its business oversea, but it ended up with the failure. From2001 to 2003, in this period of time, Lenovo implemented a diversification strategy in PC, IT service, handset device and estate. The unbalanced operation in different fields made Lenovo weaken its core competency. From 2003 to 2004, Lenovo promoted its brandname marketing strategy by the global registration of " Lenovo" replacing the orginal brandname" Legend" and enlisting under the Olympics"TOP" sponsorship. Lenovo hoped to spread its business all over the world by these actions. From 2004, Lenovo realized what segment was really competitive in Lenovo business. The senior management decided to return to its core business--PC manufacturing and sale. Merged with IBM' global PC business confirmed its strategy.With the wholly analysis about lenovo's internationalization strategy,we can see the challenges and opportunities it confronts. We hope the suggestions given to our Chinese enterprises can be useful by probing this case.