The Government Introduces A Preliminary Study Of The Crm

Since our country entered into WTO, the enterprises will face the competition of the world, it seem like competition between the corporations, but that is competition about management regularity, management style, management function and efficiency of management between different governments. The governments must be offer good service for the society, the companies and the public, that could make the companies obtain the competition advantage in the harsh international competition.Customer Relationship Management (CRM) is regarded as a kind of brand-new strategic thinking and work method, with unprecedented speed to popularize on each enterprise. CRM has already applied in the field of commence, it generally approved in the field of government. The idea of CRM conducted E-government to develop, it is the tool of analyzing public behavior, knowing the demand of public, and is contribute to cultivate the relationship between the public and individual, so that the government can offer different service for the public and give the people especial service experience according to different situation.CRM in government as a new field has already aroused the attention from the domestic and international governments at all levels and the professional of government's informationization. Some western developed countries which have very perfect government informatinization , for instance Canada, U.S.A., Britain and other places, have carried out relative work of CRM in government. In China, because of this concept this concept has been just introduced, so there have not enough researches about that, our government should be strengthen the paces, learn the successful experience of foreign countries, as soon as conduct the idea of CRM in government, promote transition of the function of our government.This thesis discussed basic theories of customer's relation management at first, and has analyzed the application current situation that CRM is in enterprises; and then discussed the whole new demand that the situation puts forward to our government at present, pointed to the reason why CRM introduced in government's management, the effects which the CRM produced, and the government implements the content that CRM involve and obstacle that may meet, it has discussed on the relation of the CRM in government and government's informatization; At last, the thesis have studied the...