Aerosun Metal Hose Metal Hose Products Marketing Planning

From the angle of practical market, this paper provides a study of market planning of Flexible Metal Hose for Chenguang Aerospace, a state-owned listed corporation. The rise and development of metal hose of stainless steel, which is a newly developing product, the interior and external factors affecting its sales, and the main competitors from home and abroad are analyzed here. SWOT analysis of Chenguang Metal Hose Corporation has also been done. On this basis, a marketing designing program for metal hose of stainless steel with 4P's in this article is proposed. Marketing is a dynamical and complicated proceeding, and will be affected by many factors in the execution, such as product, price, promotion, service, public relations, etc. In this article, these factors are emphasized in the design of marketing strategy so as to provide a complete project for marketing of the product. Furthermore, the application of Internet Marketing developed in the end of last century and Customer Management Control are explored in order to perfect the content of this article.From the angle of practical market, this paper provides a study of market planning of Flexible Metal Hose for Chenguang Aerospace, a state-owned listed corporation.The rise and development of metal hose of stainless steel-a new developing product, the interior and external factors affecting its sales, and the main competitors from home and abroad are analyzed here. SWOT analysis of Chenguang Metal Hose Corporation has also been done. On this basis, we propose a marketing designing program for metal hose of stainless steel with 4P's in this article. Further more, the application of internet marketing developed at turn of the century and customers management control are explored in order to fill this article.