Anshan Iron And Steel Industry Structure Of The Company Development Strategy Research

Policy advantages of domestic steel construction enterprises have been partly weakened and market share has been diminishing with the entry of WTO. International capital compact will lead to the reallocation of industry resources, and domestic steel construction will fluctuate. Since the domestic enterprises' capabilities are much less than foreign enterprises', some domestic enterprises will be eliminated through competition, and market share of foreign companies will increase.Anshan steel construction company was established in 1985. It mainly carries on the manufacture and installation of large-scale industry factory steel construction. It is the largest producer of metal construction products of east north China, and its product capability is 30 thousands tons.Steel construction enterprises are extensive homogenous, and there are large number enterprises in Anshan. Meanwhile, the entry barrier is pretty low and new entrants continuously come forth. Anshan steel construction Ltd has been facing with the powerful competitors of spreading product capabilities promptly.Starting with the basic principle of strategic management, through the analysis of the present status and development trend of steel construction industry in China, the strong ness and weakness of Anshan steel construction Ltd, the political policy environments, the economic environments, social culture environments and technology environments, the paper draws on the opportunities and threads. Then using SWOT analysis and strategic matrix, the paper plans the development strategies.The paper plans the strategic goals and actualized measures, including changing organization structure, enforcing human resource management, and reconstructing enterprise cultures and so on in order to ensure the implement of strategies...