China Telecom Phs Development

PHS, Personal Handphone System, which the CHINATELECOMprovides to subscribers, is a kind of communications services. Jap NTTexcogitates its core technology. As an additional service of the traditional voice communications,PHS meets many subscribers' needs, because it has a lot of advantages. InChina, The PHS's expanding meets too many difficulties. Because inmany experts eyes, PHS has been considered as a backward technology. Being a provincial capital, Chengdu is the communication center ofSichuan. On the 31st, in March of 2002, Chengdu TELECOM started toprovide the PHS service. Only After eight months, the number ofsubscribers rapidly raised to 0.6 million. In Chengdu mobile market,PHS's subscriber's ratio reaches to 14.2%. This total equals to UNIONTELECOM's subscribers number, which had spending Union Telecomseven years. Same as the voice service, PHS has always been considered as atransitional product. The expanding of PHS is most related to the futuredeveloping of CHINATELECOM. Thus, this problem should be pay moreattention to. PHS accepted by most people, the promotion is the market, not thetechnology. The coming 3G have too many indefinitely factors. So, in thefuture, PHS will exist for a long time. And that, it could even bedeveloped together with 3G in 2 or 5 years. Because of this,CHINATELECOM is trying its best to hunting some preferably strategiesfor PHS market expanding. Based on the analysis of market situations,this article put forward suggestions on PHS expanding.