Sme International Operations In China Problems And Countermeasures

With the swift and violent development of the economic globalization tide and our country's join the WTO, the economy of our country and international economy will be combined together, the trend of the internationalization is irresistible. The small and medium-sized enterprises which account for more than 2/3 of industry's total output value of our country will face the problem of managing in internationalization. As one of the typical small and medium-sized enterprises, Zhengzhou import and export tradings,INC,where the author works, has made some experience succeeding in the long-term internationalization. With internationalized deepening of process, aggravation of competition, how face one's own competition advantage and deficiency better, meet external opportunity and challenge, grow up to stronger and stronger in the internationalization , become the growth subject put in the small and medium-sized enterprises including Zhengzhou import and export tradings,INC.This text take the development actuality ,the problem in existence,the way to resolve as the structure order,separately analyse the actuality of globalization,the problem and the countermeasure of our country from the view of macroscopical.the macroscopical analysis of our country's internationality provides theoretical guidiance to Zhengzhou import and export tradings,INC's development and help the company makes right development strategy and competition tactics.By the microcosmic analysis of the Zhengzhou import and export tradings,INC's internationality ,the author sets an example for the internationality development of other small and medium-sized enterprises and makes a case for the theory anallysis about the small and medium-sized enterprises' internationality.This literary grace uses the analytical method of the static quantity, analysing the whole state of the internationalization of our country;adopt SWOT analysis , discusseing the existing question of internationalized development of small and medium-sized enterprises including Zhengzhou import and export tradings,INC; adopt five strength trade analytic approaches,studying the trade environment of imports and exports Trade Co., Ltd of Zhengzhou; adopt the research approach of the business strategy , sketching the contours of the internationalized developing road of Zhengzhou import and export tradings,INC.The internationalization is an only way that small and medium-sized enterprises grow up, it is the dreams of small and medium-sized enterprises to become the enterprise giant. But small and medium-sized enterprises do not have to do greatly, but must do strongly . Do the big fish in the small pond , it should be all right too. This is exactly thinking of development of Zhengzhou import and export tradings,INC. External environment condition , one's own terms of it limit it to be big fish in the little pond. Then, enterprise take around the strategic core , design and adjust administration structure , system , organization , human resources of enterprise , research and develop , produce , sell, make corresponding adjustment.Enterprises advance in the constant break-through. The internationalization is a kind of means and a kind of thinking to small and medium-sized enterprises' grow up. Practice of the internationalization of Zhengzhou import and export tradings,INC is proven to be valid.