On Chinese Enterprises How To Deal With The Anti-dumping

As one kind of international trade phenomenon, dumping may trace to the time of mercantilism, which Adam Smith lived. However along with the Industrial Revolution's starting and the development of the world economics and trade, the conflict between dumping and antidumping starts to appear and intensifies gradually. Nowadays, although GATT/WTO is devoting to reducing the level of customs and advancing fair trade unceasingly, antidumping is still widely used and even "abused" by more and more countries, becoming those countries' main trade barriers. This makes the conflict between dumping and antidumping reach to a new climax, and our country then is becoming the biggest victimized country day by day in this tide.In fact, serious situation of antidumping has already influenced our country's extroverted economy greatly. It not only has caused our products' exporting market to be extruded, but has created huge direct economic loss. Moreover, it may hinder our export structure's upgrade, and affect our implementation of export market multiplication strategy. And it also makes a notable impact on the domestic correlated industry's development and the domestic market. Therefore, facing the antidumping, our enterprises must undertake the challenge bravely.In this point, our lighter enterprises set a good example to other enterprises, which also suffers antidumping bitterly. In the case of our lighters being accused of dumping by European Union, our lighter enterprises pulled together. Even under disadvantageous external environment, they were still positive. Passing through more than 1 year of resistances and difficult endeavor, finally they achieved the great success, making the European Union withdraw the suit. This is our first victory to European Union in antidumping suit after our country joins WTO. And this is also the first time that our mid- and small-scale enterprises got a win. So as a classical case, this suit is worth studying thoroughly. Through analyzing this case, we can find some experience and lessons behind the success. Firstly, one must be positive when facing an antidumping suit. Secondly, select feasible strategy to deal with it. And then careful preparation and active cooperation to the investigation are important too. In addition, our enterprises should transform the strategy of management in order to adapt to the complicated and changeable economic environment.This research's characteristic and the innovation place lie in: First, feasibility countermeasure suggestion. Next, expand the connotation of answering a charge positively Third, introduce the game analysis in the actual case .