| Referring to press spokesman, nowadays, people have already no more strangeness. The press spokesman is the window of China's international communication, and the bridge to link up government and people too. No matter in daily life, or under the crisis state, the press spokesman plays a remarkable role in regulating the modern government's image. Seeing that most of the study on press spokesman's system still stay on the aspects of the work summary and experience introduction at present, this text plans to draw support from the theory of the news and deepen to press spokesman's system in term of comparing with China and foreign countries.The press spokesman not merely refers to a person, but also refers to a kind of system. Press spokesman described of this text, is on the narrow sense, means government's press spokesman. Government's press spokesman is as to the press spokesman, of enterprises and other social units. In U.S.A., the press spokesman of White House speaks for the president, the president relies on the spokesman to explain and release the government's policies and views, safeguard president's own image. Because the system of press spokesman of U.S.A. starts relatively early, has already formed more perfect system till now. Compared with U.S.A., press spokesman system of our country start relatively late, but develop quickly, this can't be separated to pay attention to the foreign image , advance socialist democratic politics construction with our government. Our country has already set up the systems of the press spokesman of three level, three ways at present. News briefing of fixed time and fixed position are also in further construction. Overall combing to the historical evolution of the systems of press spokesman of China and America, contributes to forming more overall understanding to this system.On this basis, this text uses the theory of the news, make a concrete analysis of some representative cases in Sino-America news briefing, characters Chinese press spokesman's system, this is the main contribution of this text too. On one hand, we analyze government's press spokesman in source to the theory of "gatekeepers". In the modern society, the government is grasping a large number of social information, government's press spokesman, while carrying on news briefing, will "gate-keep" before media organizes. "Gatekeepers "have two kinds of behavior-leading information or suppressing message. What the U.S. government implemented is leading information at the crucial moment. This way can often dissolve the contradiction effectively, tide over the crisis. And what China implemented is blockading information, though in the internal and foreign news launch, this way makes the government fall into the passive condition times after times, but history is still repeated. On the other hand, the media is special audiences in the news briefing When government's press spokesman mutters and mumble, media and spokesman form the relation of playing chess in fact, In playing chess, the American media puts in place, and Chinese media absents. The media has function of environmental monitoring and the right to know too . Has given up the right and responsibility, where is the meaning in which the media exists?The reference meaning in China of American press spokesman's system lies in: First of all, press spokesman's system has a dense relation to the right to know, the freedom of the press and the public of information. In the developed era of media, the government tends to blockade negative information. But it is impractical to attempt to reach the social stability through the way not offering news. The domestic system of press spokesman still remains to be perfected on the responsibility investigation system. Government should set up the guarantee of the standardization early. Secondly, media and government should performs its own functions, society need media bears the role of the person who keeps watch social environment, which can offer platform for people to express different suggestion. |
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