The Influence And Shaping Of The Press System On The Image Of Chinese Mimicry

People on the formation of a national image cognition, mainly depend on a countryinformation judgment and cognition. The news spokesman system plays a very important rolein the process of delivering information.The news spokesman system originated in the American, developed in the USA, hasbecame widely used in the world of information release system. In the use of the spokesmansystem, American government implements information counseling policy，beautify thegovernment behavior with information. At the critical moment, this way often dissolve thecontradiction effectively, help the government to tide over the crisis, and win the goodreputation. Some governments implements information control policy. In the internal andexternal press conference activities, it many times brought the government into a passiveembarrassment, but history is repeating itself.After1949,under the leadership of the Communist Party, China with a new attitude intothe international field of vision, to shape a new image of the country. In retrospect, the newChinese was founded65years, in the international image of Chinese not as economicdevelopment generally receive the same recognition, even some countries to improve thecomprehensive strength after China actually increased greater fear. Looking at the future,shaping and improving China national image is the current realistic proposition, it is not onlybeneficial to improve China soft power in the world in the challenge, more bringsincomparably rich, tangible and intangible political resources and political power.In this paper, the author research USA news spokesman system and function, depend onJournalism and communication theory, put forward the concept of”pseudo image of thecountry” for the first time, and tries to expound and prove the news spokesman system forpath mimicry of shaping the national image.