Henan Image Remodeling The Government Public Relations Research

On the threshold of the new century, Henan province, which has been suffering from ill public images, has commenced the project of rebuilding its images. During the rebuilding practice, government public relation (government pr) becomes eye-catching as one of the administrative functions. The author has the understanding that both regional images building and government pr are new academic disciplines, and therefore, the study of government pr in the background of regional images building is more of a renovation. What's more, as most of local governments in China, government pr of Henan province is still immature and underdeveloped. In this regard, it is absolutely practical to probe into how to improve the public relation functions of each level of governments with Henan image-rebuilding.Government pr theories are the main theoretical basis supporting the study. Based on an in-depth understanding of the meaning and functions of government pr, the author herein makes up the core of the paper by proposing a series of suggestions as to how to improve government pr in Henan. Specifically, the author starts from the following two points: (1) Two-way communication is stressed. With close regard to this, the author observes that the government pr practice is rather weak in the rebuilding of Henan images, and gives her own suggestions on its improvement. (2) Subject, transmission and object are the three key elements of government pr, starting from the inner relations between them, the author builds up the suggestion frame according to a such a logical order as improving the capability of subject, consummating transmission manners and correcting vital defects of object.Documentary analysis is mainly adopted.The paper is about the study of government pr in the specific background of images rebuilding of Henan, with its emphasis on how to advance image-building in Henan through government pr. The study frame is shown below:Part I: Preamble inclusive of the background and senses of the study, a summarization of the study documents, study instrument and methods, study conception and renovation thereof.Part II: Statement of relative theories, with the definition of regional images and summarization of its features and description and understanding of connotation and functions of government pr as its main components. Part III: Parsing Henan image-rebuilding. This part mainly gives an introduction of contents of Henan images, analyzes the necessity of Henan image-rebuilding, and proposes the due countermeasures to rebuild Henan images.Part IV: Analysis regarding government pr's role in Henan image-rebuilding. It summarizes the public relation effort taken by Henan government to rebuild Henan images and then makes a probe into its defects.Part V: Reflect on how to improve government pr in Henan image-rebuilding. It gives suggestions regarding how to improve Henan government pr and advance Henan image-building from four major aspects.The renovations of the paper are: (1) the topic chosen is relatively new; it gives reasonable analysis regarding the role of government pr in practice, different from those which simply talk about the functions and senses of government pr. (2) It gives some constructive suggestions as to how to improve the government pr in Henan.