| In social human resource market competitiveness of a burgeoning today, people have to take their efficient part in their daily work and learning every day, and they have to face life and pressures from work each day, many chronically inside the office of the people who work as long in the health condition, Lack of movement, and without scientific fitness and accumulation and finally lead to some of the disease, hypertension, such as the fat of the herniated lumbar disc, the weak, waiting for the disease affects people's normal life, study and work, the quality reduced to life. on the other hand, social and economic and cultural development of the people's material living standards in the development of the same time, In their own health and aesthetic ideas on a continuous improvement of health, have a beautiful body is not have enormous strength to face daily communication and entertainment and communication with people of a healthy youthful spirits, with pleasure, and interpersonal become more comfortable natural. in life people usually have a variety of ways to physical exercise, the campaign with methods and forms to achieve the goals also vary between Sports, fitness club appear to provide convenience, sports, fitness club is not only provide people with all kinds of sports and keep-fit activities of the venues can be done by the health club in the scientific movement of the institute reasonable prescription to the regularity of the science of the fitness and strengthening body to promote health, People have health good health and spirit shape, and so easy to deal with pressure, to social development and also can change their habits and lifestyle, improve the quality of life.Objective: To investigate the management that is fit for the development of sports and to grasp the development direction of the market in Jinan . providing the reform of the health club with reference and the feasible proposals to Jinan for the sustainable development of Jinan fitness industries.Method: Taking the fitness clubs in Jinan for the sample and adopts simple sampling randomly selected (the way black horse, benefit high, gold lotus, ginza fitness club, etc), twelve object of study, the club as literature data method, questionnaire survey method, field investigation, interview method, mathematical statistics on the scale, the survey club business hours, consumer standard, fitness project, marketing methods, fitness coach and consumers make detailed survey.Conclusion: (1) Jinan fitness club after years of development no matter from scale and manpower facilities or from all had great development, operation time is grew up in 12 hours above, business peak mostly concentrated in the afternoon and in the evening, holiday business as usual; Charging mode diversification, divided into times card, month card, season card, half year card and years card, part fitness club also provide couples card, family card, group card, for some company members special design of consumer times based on marketing card and many block and enjoy more additional services VIP card and fixed number of year VIP card, marketing methods with audio-visual media and newspapers and magazines for the Lord; Charging mode diversification but lack of innovation, the marketing method need development. (2) Jinan fitness club coaches are mostly young, 21-30 years old between majority, the male coaches are slightly more than female coaches; With a variety of professional knowledge, education is like diamond distribution; There are certain work experience, but lack of elite talents; For existing work the satisfactory attitude, can will work and hobbies, combining work actively, can realize self-worth, but lack of detailed work planning of life. (3) The female members of fitness in Jinan city are more than males members, and the scale is 1.5:1; Age is mainly distributed in the 20 to 40 years old, middle-aged and fitness groups between are to be exploited; Degree in college or above degree are higher mostly; Male member take bodybuilding equipment training to enhance their physique, women members for fitness motivation for aerobic training in the main improve health, lipid-lowering lose weight and to mould the beautiful bodily form for the fitness motives.Suggestion: (1) Reforming the backward management mechanism, continuously introducing advanced applicable marketing and management mode, introduce the advance mode of foreign management and the same time pay attention to the development of Jinan .(2)Paying more attention to the fitness club coaches of vocational training, increase the coaches' professional knowledge acquisition approach, promote the development of club coaches professional level. (3) The coaches should set a clear and ambitious professional planning to himself, and strive to improve their professional skills. (4) Operator shall fully utilize the network marketing to establish a perfect beyond time and space constraints of the network marketing methods, making the network become fitness club development of emollient tool. (5) To establish the members to the club's opinions and recommendations feedback systems, and take effective measures to reform, fitness club advancing with The Times. |
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