Qinhuangdao Commercial Fitness Club Investigation Of The Present Situation Of Research

With the sustained and rapid development of society and economy,the continuous improvement of people's quality of life and the promotion of the pace of urban modernization,the rapid development of modern science and technology,making the work of people with mental work as a surge in workload,irregular diet,Greatly change,sub-health is becoming increasingly serious,has seriously reduced the pace of improving the quality of our people."National Fitness Program(2011-2015)" : China's comprehensive national strength and social civilization is an important symbol of happiness and health of the masses of the body,which is an important part of the construction of socialist spiritual civilization,but also the importance of building a moderately prosperous society Component.This fully shows the importance of national fitness in the new era,since then,China has emerged around a fitness trend,people gradually formed a fitness concept.More and more people began to choose a health club,to seek a more professional,scientific and reasonable fitness way,health club This sunrise industry in our country began to develop rapidly;but the fitness industry development is extremely unstable,too fast,but the foundation is Weak,which led to many business fitness clubs face operational difficulties.Especially the economically underdeveloped second and third tier cities,this study to Qinhuangdao City commercial fitness club as the object of study,its health club has not yet become a mature industry,especially the commercial fitness club,still in the initial stage,the club development of the various There are still many problems to be improved.In this thesis,the current situation of managers,personal trainers,and personal members in some commercial fitness clubs in Qinhuangdao City was investigated using literature research methods,questionnaire survey methods,and mathematical statistics methods.The following conclusions were drawn:(1)The personal training members of the Qinhuangdao City Commercial Fitness Club have the most salaried workers,with a ratio of 65.3%.This shows that the commercial fitness club has grown towards the popularization and popularization;172 members have beentrained to shape and shape the body,and the case ratio is 61.4.% Of the 149 people who wanted to stay healthy,the case ratio was 53.2%.This shows that the residents of Qinhuangdao have a strong sense of physical exercise;the reasons for the personal gym members choosing the gym are the largest ones in turn.Nearest home(63.9%),club hardware(52.1%),and club service(46.4%)demonstrate that the club's hardware and service quality are the main factors attracting potential consumers.(2)Of the personal trainers at the Qinhuangdao City Commercial Fitness Club,82% of the personal trainers hold certificates of national fitness instructors,and most of them are of lower grade,which also reflects their serious shortage of professional skills;economic benefits and hobbies are There are two important reasons why personal trainers choose this profession,accounting for 43% and 31%,respectively.At the same time,whether compensation is reasonable is the primary reason why personal trainers choose health clubs,followed by club management methods;the personal health clubs in Qinhuangdao City are private.Coach training is not optimistic.Only 24% of the personal trainers have indicated that they have post-employment training experience.This indirectly explains why the professional skills of personal trainers are insufficient.(3)The operators of Qinhuangdao City's commercial fitness clubs are showing a younger trend;the professional survey conducted by the operators shows that 47% of the operators' majors have nothing to do with sports;the operator's Less than three years of service accounted for 44%.The above features of the operators bring certain advantages to the club on the one hand,and it also causes some problems in the development of the club.(4)The propaganda methods of Qinhuangdao City's commercial health clubs are mainly online media and event flyers,which account for 53% and 27% respectively.The supporting facilities of the Qinhuangdao City commercial fitness club vary greatly among clubs,and high-end supporting facilities such as Children's playrooms,sauna rooms,etc.are few;60%of operators believe that the main pressure of Qinhuangdao City's commercial fitness clubs comes from the backwardness of business models,while the low quality of coaches is secondonly,at 17%.(5)There are many problems in the development of commercial fitness clubs in Qinhuangdao City.These problems have an adverse impact on the development of the club.Combining the current socio-economic development background and the development status and existing problems of the Qinhuangdao City commercial fitness club,relevant suggestions are proposed.