The Cbo's Brand Positioning And Competition System Built

CBO is the sport of basketball by the State Sports General Administration Management Center approval, the Chinese Basketball Association, the National provincial Sports Bureau, National Basketball Association host, China 300 million basketball fans participate in a national, universal sports basketball. It is the development of mass sports cause a window to ignite the people's participation in sports, to enhance the enthusiasm of good health, but also for our country to achieve by the sports powers made sports power shift the goal to provide a new opportunity for development.In this paper, literature, investigation method, mathematical statistics, logic, analysis and other specific methods to competite from the CBO system and brand positioning, cut into two aspects.CBO's development of a simple review of the current situation, aimed at the general basketball fans more realistic, comprehensive understanding of this emerging mass CBO basketball tournament, so that more people involved in the sport to Keywords: CBO; Competition System; Brand Positioning. The same time, a deeper analysis of CBO brand positioning and brand-building promotion, as well as the CBO race to build the system, thus the launching of China's masses, basketball and basketball boom opened up new ideas.Through surveys, draw the following main conclusions:1.CBO projects a number of activities, interesting thick, the game is strong, flexible rules, the masses through the race reached the exercise and enrich the purpose of leisure and cultural life .2.CBO brand positioning should be based amateur basketball tournament, the people themselves take root amateur.3.According to CBO circumstances, timely adjustment of the brand positioning to meet the location accuracy.4.CBO activities of the existing system to be perfect matches, should be based on occupation, gender, age, geographical and other features to be added continuously to form a national basketball tournament system of mass participation.5.CBO Competition System can be divided into short-term goal and in the long-term objectives and the process of continuous development in the CBO, to examine the suitability and continually adjusted to meet the development needs of the event. According to the survey results, this paper proposes the following recommendations: 1.Innovative game content and form of activities. 2.To increase brand awareness, promotion efforts.3.According to CBO specific circumstances of the brand positioning timely adjustments to meet the positioning accuracy. 4.Increase in the activities of CBO youth tournament.5.The competition will take place from the large and medium cities to the transfer of second-tier cities, especially in some of the development of small cities and towns better. 6.Women's Club tournament CBO different groups can be increased to enhance the scale of events. 7.Increase the influence of CBO Finals.8.CBO perfect competition system can be sustained, healthy and stable development for the CBO to inject new vitality.