Residents Of Chongqing Municipal Tennis Consumption Survey Research

Tennis sports as a kind of the growing popularity of fitness methods to improve the human body, the physical and mental health, and the development of intelligence, cultivate tough volition quality, unique role. Along with the social material standard of living rise, people in addition to work, studies, put more focus on the positive, civilized healthy life interest. Athens Olympic tennis masters cup title, Shanghai women's doubles tennis success, China held in the world and the Chinese women's tennis field obtained remarkable achievement, all of the Chinese tennis greatly promoted promoted. Plus tennis sports venues of building, equipment quality improvement and the price dropped substantially, the national "mass tennis hot" is booming rise. Therefore, properly guide people tennis consumption idea and consciousness, improve the development of tennis market environment and conditions necessary to improve tennis level and promote the development of tennis market plays an important role.Chongqing as China's youngest municipality directly under the central government, southwestern economic center, the high speed development of economy, the residents living standard has improved, and its sports consumer consciousness gradually strengthened. Under the influence of "tennis hot" in chongqing, tennis is becoming more and more high, tennis consumption market got better development. However, the development of tennis consumer market also brings a many problems:tennis consumption structure unreasonable, tennis consumption level is uneven and related industry couldn't keep up with the requirement of market development, etc. Only better understanding of current consumption of chongqing residents tennis feasible countermeasures to formulate, so as to promote consumer market more healthy chongqing tennis prosperity development. Currently the material to see, also mastered in chongqing residents without the special research of tennis consumption situation. Therefore, in the city of chongqing residents tennis consumption of investigation and study is very necessary.This paper USES literature data method, questionnaire survey, statistics and logic analysis method, so as to chongqing urban nine area above the age of 15 tennis sports participants (not including students) as the research object in the thesis. The issuance of questionnaires place is:the Olympic sports center tennis courts, big tianwan tennis courts, jiangnan sports center court 11 places to play tennis (not including student) random surveys. These key venues and personnel, basic covered most of the chongqing tennis consumers, can reflect the basic consumer general chongqing tennis. Then the results are the thorough analysis, draw the following conclusions:(1) the group characteristics from tennis consumers see:male consumers than female consumers; Middle-aged consumer in the Lord; Present highly educated characteristics; To have a stable majority practitioners; Lunar income is in 2001-3000 yuan consumers most.(2) most tennis consumers can a tennis at least once a week and every time exercise time over two hours or so, but greatly influenced by the seasons, summer and autumn exercise were obviously redundant season.(3) with more than half of people think tennis movement in daily sports activity is more important, the participants to tennis sports value high degree of identity.(4) from tennis consumption level to see:physical tennis consumption level and participated tennis consumption level in low level, ornamental type tennis consumption level at a very low level.(5) the motivation from tennis consumption view:men and women with entertainment in fitness needs the consumption of the motivation is roughly same, but in the game the demand side, the male significantly higher for women, and women fashion and raise self-cultivation motives to significantly higher than male; Old people health requirements of motivation, and significantly higher than the young and middle-aged people of entertainment, the pursuit of fashion, motives to significantly higher than the old.(6) from the main factors affecting to take part in tennis consumption view:most promote tennis consumption factors is:tennis first three movement itself unique charm, the influence of by relatives and friends, have ample leisure time; Most of the factors restricting tennis consumption before three is:tennis court lack, tennis venue fees are high, tennis equipment prices high.In view of the above situation, this paper proposes advice is:(1) increasing tennis venue construction force, reasonable use venues, improve the utilization rate of facilities.(2) accelerate tennis coaches, community tennis instructor and other professional talent team construction.(3) standard tennis training market, tennis supplies market, builds the good consumption environment.(4) promoting various forms of club mode according to different people, made scientifically consumer prices.(5) intensify tennis with tennis tournament propaganda, consumer market for leveraged promote tennis.(6) established and perfected the tennis consumption policies and regulations related, regulating the tennis market behavior.