Study On The Present Situation And Influential Factors Of Sports Consumption Of Urban Residents In Tianjin

In recent years,China's long-term development achievements have begun to show,and all walks of life are unprecedentedly prosperous.As a municipality directly under the central government,Tianjin has relatively fast development in politics,economy,and culture.The rapid economic development has led Tianjin residents to pursue high-level living.As an important part of culture and entertainment,sports have become an important way for people to enjoy new life.With the increase in people's love for sports,consumption has also been rising.This has made the research on the status quo of sports consumption activities and factors influencing sports consumption more important.The main research contents are as follows:First,the sports consumption is divided into practical sports consumption,experience sports consumption,and appreciation sports consumption.The descriptive statistical analysis of the current sports consumption situation is based on the total sports consumption.Secondly,the consumption amount is the variable values are clustered.Based on the sports consumption level obtained by cluster analysis,the differences in the influencing factors of different sports consumption categories are established successively than the logist regression model with the sports consumption at a certain level and higher level.The purpose is to understand the influencing factors of urban residents' sports expenditure in Tianjin and to compare the differences in consumption influencing factors in different levels of sports consumption,so as to provide experience and theoretical basis for the government to deepen the reform of Tianjin's urban sports so that it can allocate limited resources.In projects that can strengthen people's sports activities.Through the analysis of the current situation of sports consumption,it can be known that practical sports consumption accounts for a large proportion of sports consumption,appreciation sports consumption is very few,and experience sports consumption is in the middle.Through the analysis of the influencing factors of sports consumption,when medium and high sports consumption are used as categories,there are significant impacts on the stratification of sports consumption in terms of age,weight,physical health,personal consumption expenditure,and recognition of the importance of sports.Knowledge,social class and living standards,etc.;with lower sports consumption and above as category,physical health status,work stress,perception of life satisfaction,awareness of the importance of sports,etc.;with no sports consumption and There are sports consumption as category age,physical health,time required for home to sports venues,knowledge of life satisfaction,awareness of the importance of sports,awareness of whether to participate in physical activity,personal achievement etc.