Wonders' Reproduction: A Study Of The Present Situation And Countermeasure Of TV Sports Communication

In the new era of commercial society, sports and television media to touch the excellent spark, TV sports has become nowadays the most appealing media products.Once the combination between them, and not separately.Sports need to TV media to show to the public, TV media also need to use sports elements to enrich themselves, manufacturing selling point, to attract eyeball.Thus, the relationship between television and sports then difficult to contain to the other extreme——the reappearance of sports spectacle. Represented by television sports media overemphasis on spectacular effect, deduce the sports became the real and dramatic and exaggerated sports on TV, hoping to force the public attention, staring eyes. But the process appeared the following all kinds of wonders: body spectacle, action spectacle, scene spectacle, figure spectacle and the event spectacle.Here is filled with excessive commercialization,entertainment, pornography, fiendish to take, star, athletics,etc.Makes is hard to realize the sports in the modern society "face".According to the needs of research, this paper by the methods of literature study, logic reasoning method, case analysis method, observation method and contract analysis and other research methods, by using the theory of communication, journalism or related classic TV sports this research analyze the multi-angle,multi-level. The full text is divided into eight parts,first,this paper briefly describes the research background and significance of this topic, research status an home and abroad and the research methods, research ideas and innovation. The second part of wonders and wonders, representation theory and television sports spectacle related concepts such as interpretation and definition. The third part focuses on analysis of the relationship between sports and wonders, sport is a culture wonders and wonders of the cause of the lack of necessary sports elements,etc. The fourth part system to summarize the current TV sports spectacle of characteristics. The fifth part analyzes the development trend of such wonder, under the effect of TV sports. The sixth part interprets the reason for the TV sport beyond its wonders and mathematical, and in the seventh part put forward the corresponding strategies and suggestion to solve problem. The final conclusion in the main arguments for your paper has carried on the summary and reflection.