A Study On The Communication Of Winter Olympic Games From The Perspective Of Media Spectacle

Large-scale sports events are often one of the important platforms for the phenomenon of media spectacle.The media has achieved its goal of expanding its influence by shaping the phenomenon of wonders.Therefore,the communication activities of sports events have found the best match between sports events and media wonders.The success of the 2018 PyeongChang Winter Olympics is not only a gathering of the world's ice and snow athletes,but also a grand event for the global media.CCTV sent a strong reporting team to use the television,the Internet,new media and other media to make a panoramic report on the event.This article takes CCTV's media coverage of the PyeongChang Winter Olympic Games as the research object,and exemplifies the typical spectacle phenomenon in the Pyeongchang Winter Olympics.It mainly uses the methods of literature,case analysis,video image data playback,etc.The cultural theory of media spectacle is studied,and the spectacle phenomenon in the Pyeongchang Winter Olympics is analyzed from multiple angles,levels and all directions.From the perspective of sports and communication,the evaluation of the phenomenon of communication in the PyeongChang Winter Olympics is summarized,summarized and discussed.It aims to provide communication ideas and methods for the 2022 Beijing Winter Olympic Games.The full text is divided into six parts.The first part explains the research background,purpose,research methods and research status at home and abroad.The second part elaborates and explains the two concepts of "media spectacle" and "winter Olympics communication";the third part refines There are some spectacles of media manufacturing in the PyeongChang Winter Olympics,including: competitive wonders,cultural wonders,political wonders,economic wonders,these four kinds of spectacle phenomena;the fourth part is from "Olympic value attributes,media branding needs The reasons for the phenomenon of the spectacle phenomenon in the three aspects of the changes in the media consumption of sports audiences;the fifth part is the analysis of the advantages and disadvantages of the media spectacle phenomenon in the dissemination of the winter Olympics;the sixth part is for 2022 The outlook for the Beijing Winter Olympics continues to maintain the positive impact of the PyeongChang Winter Olympics and to improve its shortcomings.