A Study On The Influence Of The Green Olympics In 2014 On The Soft Power Of Nanjing Urban Culture

With the progress and development of the society, the important role of cultural soft power is becoming more and more significant, the cultural soft power has become the indispensable important part of national comprehensive national strength. For a city, the city’s cultural soft power is also a city to build a unique competitive advantage and keep sustainable development of intrinsic motivation, is an important part of the city’s comprehensive competitiveness.Large sports events has long been regarded as the city made an important opportunity of rapid development, both in economic, political and cultural aspects, sporting events promote has an immeasurable role. Nanjing will seize this opportunity, successfully bid for the2014youth Olympic Games. Youth Olympic Games is the Olympic Games and a big event, since it is an international sporting event for teenagers, the difference between it and the Olympic Games is to pay more attention to the cultural education of teenagers, through a variety of cultural activities during the period of youth Olympic Games held in can make teenagers get communication between different countries, understand the culture of other countries, also promote their country’s culture.In this paper, using literature study and logic analysis, system analysis method, interview method and comparative research, analyzes and summarizes the youth Olympic Games held in Nanjing city the influence of cultural soft power and raise countermeasures. First of all sports and youth Olympic Games, the cultural soft power, and the concept and constituent elements of urban cultural soft power is studied, and analyzes the large-scale sports event and the relationship between the city’s cultural soft power; Secondly expounds the large-scale sports event’s influence on the city’s cultural soft power, the positive impact is to strengthen the cohesion, influence of urban culture, creativity, radiation, inheritance, and productivity. Negative impact has upset the balance of equivalent environment, resulting in the deterioration of the economic burden and increase traffic pressure of housing; Then analyzed the youth Olympic Games can give the Nanjing city cultural soft power to bring the positive effect and negative effect. Positive effects such as:the improvement of citizen quality, promote the urban culture and cohesion; Youth Olympic Games culture innovation, promote urban culture and creativity; Cultural activities held, effectively enhance cultural radiation; Youth Olympic heritage, strengthen urban cultural inheritance. The development of sports industry, prosperous city culture productivity. Negative effects have stadiums, roads, new air pollution, environmental pollution, increasing traffic caused by housing shortage, traffic congestion, etc. Finally, aiming at how to use youth Olympic Games in Nanjing city cultural soft power promotion strategy has carried on the deep discussion and analysis that further play to the Nanjing government job functions, strengthen the construction of urban cultural soft power; With the spread of the youth Olympic Games platform, increase the Nanjing formal culture communication effect; Pay more attention to the development of the sports cultural industry, Promote the internationalization of citizen consciousness and improve citizen quality.