The Beijing Olympic Games To Enhance China's Soft Power

In the past thirty years since the reform and opening to the outside world, our comprehensive national strength has greatly improved. As the elements that could be used to evaluate the comprehensive national strength, that is the hard power, economy, military and technology have got very obvious progress. However, the elements that could also be used to evaluate the comprehensive national strength, that is the soft power, the culture, the national image, theory and institutions have been lagged behind. The Seventeenth National Congress of the Communist Party of China (CPC) put forward the improvement of the nation's soft power for the first time, and this is the first time that the soft power appeared in the report of the Seventeenth National Congress of the Communist Party of China. This illustrates that our party and country has viewed the improvement of the soft power as the strategic point. Confronted with this, the study of the connotation of the soft power and the improvement of the soft power with the help of the holding of 2008 Olympic Games are evidently necessary.The paper mainly focuses on the point how Beijing Olympic Games contributes to the improvement of the soft power. In order to do this, the connotation of the soft power must be made clear. The idea outlines the main structure of the paper. The paper is divided into six parts altogether. The introduction is about present study both at home and abroad on the area, definition of the"soft power"concept, and the practical value and the theoretical significance of the research. Part one to six mainly answers the question how the Beijing Olympic Games help improve the soft power in China.The new points of the paper are as follows. First of all, it combines the Olympic Games with the soft power in the form of academic study for the first time. The combination expands the study on the social functions of the Olympic Games; in the meantime, it expounds the soft power from a new point of view. Secondly, human-orientedness and party's governing capacity are studies as main parts of the soft power for the first time. Traditional emphasis has always been on the attraction and power of the culture, the attraction of foreign policy, ideology and political values.In view of the global quality, prospective quality and the complex quality of the study on the Olympic games and the soft power, the research methods are inevitably various.The first method is that of international comparison. On the present conditions, the economical development, social progress, the making of the national strategy, the participation in the international affairs and the diplomatic communications have to provide the accurate and reliable information in this way. The Olympic Games have been held for twenty eight times in different countries from which Beijing Olympic Games could learn some experiences and draw some lessons. The construction of the soft power is one respect of the improvement of the comprehensive national strength for many countries from which China could also learn experiences and draw lessons in the development of the soft power. Thus, it's one indispensable method for the paper.The second method is that of comprehensive study. The global quality of the Beijing Olympics and the construction of the soft power make that the study must be trans-disciplinary, that is to say, the study must resort to the information of politics, philosophy, economics, sociology and the administration.The third method is that of the quantitative analysis. It refers to the quantitative analysis of the information of relative things from the point of view of the quantity of the things with the purpose of finding out the rules and results among them. Based on this, it anticipates the trend and condition of future development and makes out the strategic decision. Regarding that the soft power is based on the construction of the hard power and that the strategic resources are the material base of the hard power, the quantitative analysis could be understood.