Analysis On The Supply And Demand Of Community Sports In Colleges And Universities Of Yibin City And The Countermeasures

In the process of constructing of a well-off society, building aharmonious society in China and realizing the great Chinese dream, with the deepeningof the national fitness program and enhancing of people’s health awareness, it is ofeven more importance to develop university sport and community sport in the field ofsocial public services. However, in the current economic context, effective utilizationsport resources in colleges and universities are not utilized effectively; the allocation ofcommunity sport resources is insufficient, which is unable to meet the people’s needsto exercise. A real challenge developing university sports and community sports isfaced is how to fully open sport resources in colleges and universities and make themost out of them to provide enough services to meet community sport needs.This thesis investigates the practical situation of the community sport needs andthe supply of the university sport resources in Yibin city adopting the research methodsof field observation, questionnaire and interview. The research on the survey resultssuggest that in Yibin city exercise spaces are inadequate; exercise is single in form;there aren’t professional fitness instructors and special organization and managementinstitutions; existing sport facilities are not managed and maintained; not any policiesabout common people’s daily exercises are set. Besides, the funds, consisting ofthree parts: the government’ grants, the sponsored money by enterprises and the moneyraised by individuals, is far from enough to meet people’s growing need for exercise.On the contrary, in universities special organization and management departmentsmanage the fitness spaces and facilities which are maintained by professionals; sportsfields and equipments are up to the mandatory standards; exercises are in varied formsand special funds are supplied for the spaces and facilities. The sport resources inuniversities can not only meet the demand of normal physical education and thedemand of students post-class exercises, but contribute to the community sportservices. However, for quite a long time, the universities failed to take part in thecommunity sport services, even if they have teachers and students with professionalknowledge and advanced fitness coaching abilities whose roles are only to helporganizing some sport events and being referees in the sport events for the reasons thatthere are not institutional policies to protect cooperation between the universities andthe communities in sport services, there is no information communication betweenthem and the paid services fees are too low.Given all this, this thesis put forward the following suggestions: to strengthen theinformation communications between the universities and the Yibin’s department in charge of sports to unify their thinking; to establish and perfect the organizationmanagement institutions of sports; to work out a guarantee system to protect thecooperation between them; to create some sports fitness clubs with high quality, sportssocieties and community sports fitness organizations to provide a platform serving thecommunity sports exercises; to bread down barriers and reinforce the informationcommunication between local universities and the communities to remove obstaclesfor local universities’ serving community sports services and to make the universitiessports industrialized.