Study On The Consumption Behavior Of Urban Women 's Clothing From The Perspective Of Regional Culture

This paper provides an analysis of the regional/cultural influences on women’sclothing consuming behavior in the Heilongjiang Region. The results of my analysisindicate that local culture plays a decisive role in the clothing consumption behavior ofwomen in the region. The study assessed the consuming behavior of women in Harbincity towards clothing using a combination of qualitative and quantitative researchmethods, e.g., surveys, interviews and literature review.By exploring the reasons behind the distinctive characteristics of the women’sconsuming attitude towards clothing in Heilongjiang region through three dimensions,i.e., regional culture--natural environment, historical changes, and humanistic factors,this paper illustrates that local culture influences clothing consumption in Heilongjiangregion. The paper consists of the following sections: The first section introduces thebackground, the significance of this topic, the research object and methods; the secondsection presents the literature review, explaining the related concepts mentioned in thisresearch; the third section analyzes how natural environment, historical changes, andhumanistic factors influence women’s clothing consuming behavior in Heilongjiang;the forth section is the empirical analysis on woman’s consuming behavior from theperspective of local culture and its three dimensions; the fifth section illustrates thecharacteristics of woman’s consuming behavior towards clothing in Heilongjiang basedon survey results and interprets the correlation between those characteristics and theregional culture; the final section summarizes the results and inadequacies of this studyand provides a forecast of the future development in this field.