Harbin Urban Part Of The Operating Health Club Membership Composition And Consumer Behavior Research

In order to comprehensively and systematically reflect the current operating status of a health club, and tap a potential market for consumer members of the current fitness, this paper Harbin in some urban health club membership for business spending behavior of the system and in-depth discussion, thereby contributing to urban management in Harbin Sexual health club healthy and orderly development and to enhance operational performance of a health club business.Theory of consumer behavior research in China's economic research occupies an increasingly important position. In this paper, Harbin, in some urban commercial health clubs for the study of consumer behavior, to study it. The academic value of this article is that it put forward the rapid economic development in the city of Harbin, members of consumer behavior characteristics of the theoretical framework, broadening the research ideas and enrich the research content.Through the literature, questionnaire surveys, expert interviews, mathematical statistics, comprehensive analysis, the urban area of Harbin, some of the operators of health club members to conduct investigations of consumer behavior, and members of the urban area of Harbin factors affecting consumer behavior analysis, the results showed that: enhance the physical, the pursuit of a healthy lifestyle is the most important members of fitness consumer behavior motivation; leisure entertainment, fashion and communication is also a major consumer of its fitness purposes. Fitness Club at the same time consumer behavior characteristics and academic qualifications, age and other factors; members of the sex and age selection in the fitness program has some differences. Members of consumer behavior influencing factors are internal factors and external factors, internal factors, specifically including consumer physiological factors and psychological factors, external environmental factors are divided into natural factors and social environmental factors. In the consumer behavior of the internal factors, usually focused on the psychological factors of consumer research. Its main contents are: Member of consumers in general mental activity, personality psychological characteristics, needs and motivations, purchase behavior and decision-making processes. External influences on consumer behavior factors, respectively, the natural environment, social environment, social class, reference groups, family, marketing, etc., analysis of these external factors on the impact of members of consumer behavior.Harbin, in some urban health club members operating characteristics of consumer behavior based on their needs and motivations can be divided into the external behavior and internal behavior. Harbin urban health club members the majority of consumer behavior for economic and rational attitude to choose consumption, and more realistic. Members of the sports consumption requirements of a high degree of novelty, sports, continues to introduce new products, consumer interest in sports so that members get the greatest satisfaction. Members of the sports consumption habits mainly includes three aspects: namely, consumer brands, celebrities consumption and use of consumer goods. Among them, consumer-based fashion brand like brand new product is its interest in an important feature of sport consumer behavior. Simultaneous analysis of health clubs in operation some of the problems arising in the process and the corresponding strategies.