Research On The Innovation Of National Traditional Sports Inheritance In New Media Environment

The career traditional ethnic sports are the major component of the sport career, who need to response positively to those demand that comes from promoting the innovation of cultural system and mechanism, and promoting the innovation of social enterprises reform, making a concrete contribution to the building of socialist cultural power, and the strengthen of national soft-power. It should be the meaning of title of the innovation studies in traditional ethnic sports’heritage, for promoting the development and innovation of national traditional sports, and playing the role furthest in traditional ethnic culture communication, and enhancing furthest the cultural value of traditional ethnic sports, strengthening the inheritance ability in traditional ethnic sports, improving the inheritance way in traditional ethnic sports, optimizing the inheritance function in traditional ethnic sports, innovating and integrating the new media, new technology, promoting comprehensively the vigorous development of traditional ethnic sports, in order to stimulate the cultural creativity of the whole nation, and enhance the overall strength and competitiveness of the cultural. Particularly, in the case of unstable factors increased gradually in the cultural development road and cultural direction, and deepening the reform of the cultural system has been facing greater challenges, the task in the heritage innovation of traditional ethnic sports has become more outstanding.Therefore, the heritage innovation of traditional ethnic sports has the need to strengthen those major traditional ethnic sports project and the construction of the project, improve the service system of traditional ethnic sports, through constructing and development a modern communication system, and improving communication ability, then making the heritage innovation of traditional ethnic sports be included in the construction of modern public cultural service system, and improve the service efficiency. What we can believe is that, promoting the fusion of culture and science and technology, making full use of and development of the existing and potential advantage and concrete advantage in new media, making actively and cautiously choice in path selection, building and improving practically the system of safeguard mechanism, should make the traditional ethnic sports inheritance going into a fundamental improvement and development. The development and innovation in traditional ethnic sports, will get a more favorable environment, thus making a concrete and positive contribution for the construction of socialist cultural power.