A Study On The Guidance Of Campus Public Opinion From The Perspective Of Ideological And Political Education

College as the focus of attention from all walks of life,if there is a sign of trouble will cause the public discussion,even in the opinion of the cusp.In the process of social development,the subject of public opinion of college students’ideological status and behavior change constantly, especially with the development of new media and network technology, the speed of information dissemination accelerating,the transmission channels diversifing,the way that college students receiving a variety of ideology and culture is more convenient. At the same time, the consciousness that the college students want to have the right to speak more and more to be also strong,which makes the work of guiding public opinion increasing more difficult.The ideological and political education shoulder the important task of promoting the main melody and helping college students to set up the correct outlook on life,values and world outlook,also,the public opinion guidance is its important function.How to do a good job in public opinion,to build a harmonious university campus opinion,to make the positive campus public opinions influence on students is a topic that to be worth of studying.University campus public opinion is a special form of public opinion,and has its own characteristics, forming mechanism and forming process.. There are positive and negative points of public opinion in university campus,so the opinion of university campus has different influence on Ideological and political education.Ideological and political education has its own public opinion guidance function,when in the face of negative public opinion, ideological and political education can not sit still, it have to reduce the negative influence of public opinion. Along with the continuous development of the situation and the change of conditions,the guidance of university campus public opinion is faced with new challenges, in the face of the new situation, if the people who doing the work of guiding university campus public opinion do not respond in a timely manner,it will cause problems.The opinion harmony is an important part of the harmonious society and the university campus public opinion field should be advocating harmonious main melody of public opinion.Putting the opinion of the Harmonious University as the goal is not only the objective requirement of the mainstream ideology, but also the objective requirement of resolving the contradiction in real society.To achieve this goal, when the ideological and political education playing a role in the process of guiding university campus public opinion must follow these principles, such as ensuring to guide public opinion in the right direction,interactive development principle,timely effective principle and systematic principle. In the face of existing the multi value society, in the guide of public opinion work, ideological and political education should adhere to the dominant and unity in diversity and play their own advantages, also in the face of emergence of the new situation, ideological and political education should do their own adjustment to raise the level of public opinion guidance. Mechanism is the key to ensure the long-term of the work of guiding public opinion,so we will establish and improve the related mechanism making ideological and political education throughout the work of guiding university campus public opinion. In the process of writing this paper,I introduce the popular case events to make the paper seem vivid and specific.The article from the perspective of Ideological and political education on the guide of campus public opinion reflects the relationship between the two, indicating that the ideological and political education has the function of guiding public opinion,at the same time,in the process of guidance of public opinion,Ideological and political education also continues to innovate and develop itself to adapt to the new situation.