Research On Present Situation And Development Countermeasure Of Wushu Performance Market In

Modern society is a mainstream consumer and visual culture of the times, in such consumer environment, people on all aspects of a variety of products, packaging and quality have become increasingly demanding, a variety of consumer demand becomes more and more demanding. Chengdu, as China’s new cities, will be faced with more abundant display platform, but also to the martial arts market in Chengdu has brought more opportunities for development. Study analyzing the current development in contemporary consumer society Chengdu martial arts market and explore martial arts in the operation of the market process problems and propose the feasibility of developing policies based on the status quo, to Chengdu martial arts market better development in the future provide a theoretical basis.This study adopts the research methods of literature, interviews, participant observation, questionnaire survey, mathematical statistics and so on, in order to Chengdu City 8 martial arts team and the audience as the research object, the performance market present situation and development countermeasure of Chengdu City martial arts are studied as follows: 1, the current market situation, Chengdu City martial arts market basic prototype form, but the lack of relevant laws and regulations supporting the management and support. 2, martial arts performances in business spending, mainly through the celebration of sales of products, consumer products with independent program form, the venue for the television studio hall, gymnasium, sports, shopping malls and community booth, Gaestgiveriet Hotel. 3, martial arts team "small scale, management chaos", registered with the brand’s products less, lack of the martial arts team, messy and sales, development of the market is not enough. 4, the act does not regulate the operation of market, lack of both martial arts and to understand the marketing talents. 5, martial arts actor professional level is uneven, mobility; martial arts market theory research level is low, due to the lack of professional programmers, to show a single, low quality, can not meet the needs of the market. According to the market situation and put forward the following countermeasures: 1, strengthen supervision and management departments, improve the relevant policies and regulations, increase policy incentives and support, the use of legal means, coordinate the interests of all parties, to ensure the martial arts market healthy, orderly and harmonious development. 2, to encourage small martial arts team development, expansion and diversification of multi-channel sales model. 3, integration of martial arts team mode of operation, the introduction of modern enterprise management, industrial enterprises and professional performance, the sales model; uniform distribution, long-term planning, the use of media publicity, create a unique brand advantage. 4, understand the audience demand, create quality programs, the establishment of the mode of operation of the market to promote the good performance of martial arts, martial arts market development; pay attention to the enterprise marketing activities, market performance, continuous development, innovation and improving the performance of products, so that martial arts can enter the mainstream market performance. 5, give full play to the martial arts department and human resources advantage, the establishment of special Wushu Performance Market Research Organization, the organization and management training, training can understand Wushu and understand the market marketing personnel, to provide theoretical and technical support for the development of Wushu Performance market.