On The Development Of Amateur Badminton Clubs In Health-Conscious China

In the construction of healthy China,the people's health is viewed as a priority and doing sports is an important means of achieving this goal.Playing badminton has been popular among the citizens in Fuzhou.Adopting the SWOT analytical method,literature method,interview,questionnaire and mathematical statistics,this thesis makes a study of the urban amateur badminton clubs in Fuzhou,attempting to reveal the advantages and disadvantages,opportunities and challenges of these clubs in the expectation to minimize the cost,seize the opportunities and avoid the weaknesses and challenges,thus providing valuable guidance to better construct a healthy Fuzhou.The study shows that the urban areas in Fuzhou possess great advantages in developing the amateur badminton clubs,including the favorable conditions in economy,culture and climate,the large population of badminton amateurs,the sufficient supply of badminton courts,the coaches and players with good skills and the favorable policy from the government.Meanwhile,there also exist apparent disadvantages,such as lack of qualified club management personnel and fixed places to do the sports,limited application of modern information technology and limited funding sources.The thesis puts forward the following strategies:attracting investment to develop first-class amateur badminton clubs,managing the clubs in scientific ways to enhance the development in a positive and rapid manner,increasing the participants of this sport with activities and competitions,taking advantage of the professional to train coaches and managers and creating agreeable atmosphere for the development,like establishing social network for the clubs.