Dalian University Of Technology It-mba Education Project Development

The MBA education undertaking opportunity and challenge of our country coexists; each institute checks the contention fierceness that becomes unusual of the source of students at the same time. To specialized development because of the market, every enterprise strengthens the professional type MBA demand day by day too. To gain the competition advantage of the MBA project, DUT must comply with this kind of trend. It combines one's own resource it establishes one's own characteristic MBA educate project propose and develop the ideas of IT-MBA.The thesis is received down and analyzed the management current situation of the enterprise and demand for talent of IT( software) of our country, it points out of our country relatively backward business administration IT( software)s lack and master technology and senior compounding type talent to know management, Combine Dalian design and implement and demand for talent make investigations IT of city business administration current situation Dalian by IT of city trade current situation. Then through the result of these investigations, define the train objective of IT-MBA project is as follows, superexcellent manager who is versed in IT and accomplished in management, the main training points are advanced idea, professional IT, skilled management.Then chapter 3 discuss three levels, these are the position, emphases and courses of IT-MBA. In chapter 4, firstly ascertain the target market as the technological mangers, general managers of IT companies and the information governors of traditional industries, then ascertain the commercialized tactics they are price, recruit students and popularize, channel, and alliance tactics.