Market Survey Of The Academic Athletic And Countermeasures

The 21st century is the century that the kownledge economy occupies a leading position, the human civilization will enter knowledge era. Knowledge is produced (scientific research), sports knowledge propagating (teaching) and sports knowledge utilize (scientific and technological industry) the university combining together as sports, sports is educated and is paid attention to by various countries. Under market economy terms, the view that university's sports invest has already replaced university's sports educational consumption view, university's sports educates industrialization operation and realizes the educational sustainable development of sports. University's sports industry is playing a great role in the sports industry as the important component of industry of sports. The university utilizes one's own advantage, can create the good social benefit and create the enormous economic benefits through the way of sports industrialization. So, seem particularly important to develop the sports market of the university.This research is on the basis of drawing lessons from forefathers the sports industry, sports market, consult the scientific findings of such Chinese and foreign experts and scholars as a large number of marketings, sociologies, etc. use the law of documents and materials, investigation method, mathematics and physics statistic law and logic analytic approach to count the market research of university's sports. Through the survey of current situation of sports market of university of Hebei, have analysed the problem that it exists, combine the characteristic of the university of our province, adopt expert's investigation method, possess to of our province university countermeasure, university sports market of influence factor, sports of market advantage, market commit and existingproblem, etc. content is it analyse to go on, divide into to it index is it assert, structure of our province university sports basic frame , market of development to go on. This research purpose lies in perfecting the management system of sports market of university of our province, make relevant industrial policies, bring about an advance in long-term stability of the sports market of university of our province.Through working out the following conclusion to current situation of sports market of university of Hebei: University's sports industrialized development far lags behind development of the national sports industry at present; Structuring the sports market of university of Hebei should regard industry's development outline of sports as the theoretical direction to develop the basic frame, based on industry's developing direction of sports of our country; In university sports service market, sports space facility market, sports intangible assets and sports goods market should develop the service market of sports especially , complement it with other markets; University's sports possesses the advantage of developing the sports industry, should fully excavate and utilize one's own resources , open up the sports market. Have proposed relevant countermeasures to the above conclusion: Break the constraint of the traditional idea, break with the conventional idea, establish market awareness; The university should strengthen the market survey according to one's own characteristic and one's own resource advantage, make an accurate selection of the development item; Strengthen the management of university's business activities, establish rational management and distribution system. Strengthen the cultivation of the managerial talent of sports market at the same time, strengthen the study on industry's theory of university's sports, form one's own theories needed, look for the mode that the suitable...