Government Urban Cultural Construction In The City Image

Urbanization will be the core of social development of China in the 21st century. City image establishment has been playing an important role in the urbanization. With the acceleration of economical globalization and region economic integration tendency, the status of city in region is promoting day by day. The competition between nations prominently represents competition between regions day by day, and focus on manifesting competition between cities. City competitiveness itself is a comprehensive concept, city culture and city image is an important resource element of the city core competitiveness, and it is a new domain of research on city competitiveness, it is an important domain of research on marketing of city too. City image is the great treasure and the intangible assets of city. From the internal point, city image can bring the deep sense of pride and belonging for the residences, promote the connotation of city culture, and reveal the characteristic and fascination of city. From the external point, city image can enhance the popularity and honor of the city rapidly, improve the environment of investment, strength the attraction of city, promote the integration and flow of advantageous resources such as talented man, fund and technology.The paper begins with interpreting the concept. Based on the analysis of theory and practice of research, it analyses the factors that affect city culture and city image-shaping, and also explains the important significance of city culture and city image-shaping research on domestic and foreign city culture and city image. Meanwhile it analyses and diagnoses the current situation and exiting problems of Chinese city image-shaping. This paper explores profoundly the issue of Nanchang city culture and city image-shaping by city CIS strategic system and proposes some personal opinions.