Bally Total Fitness Club Brand Status

Csi-bally Total fitness club is founded by Chinese sports industry LTD. And the American Csi-bally Total fitness LTD. Management theory and training system are provided by the American Csi-bally Total fitness LTD., at the meanwhile Chinese provided capital. The model club ,named ChangAn club is founded on the may eighteenth , 2002. During latest three years , more than twenty clubs have been founded in China.The fitness club is divided into three categories by its characteristic as followings:The first category is market-oriented fitness club. The second category is non-market-oriented club and the third category between market-oriented and non-market-oriented ones.The fitness club is also divided into three categories by its' the measure of area and facilities grade as followings: They are top grade fitness club, middle grade fitness club and low grade ones.In a word, Csi-bally Total fitness club is market-oriented, top grade fitness club.It is important for a venture to have product brand or enterprise brand in order to live and development. Brand is also important for fitness clubs. Thus, to know the present situation of a fitness club brand is meaningful. Especially done this work by venture periodically.For the above-mentioned reasons, the object of study in the thesis is Csi-bally Total fitness club. We draw some conclusions by analyzing what is the ratio of customers who know Csi-bally Total fitness club brand, the ratio of customers who praise Csi-bally Total fitness club brand, and the ratio of customers who loyal to Csi-bally Total fitness club brand.It can help Csi-bally Total fitness club to know the situation of its brand. At the same time, all conclusions will be changed to reference materials by the other fitness clubs.This research uses documents, specialist interview questionnaire, , mathematics statistics and observation to study the present situation of Csi-bally Total fitness club brand. Many experts who work in fitness clubs, in universities, and in other correlation organizations were visited. At last, a large mount suggestion and comment that benefits the study were gained. After this work, the questionnaire was given to consumers who live in Beijing city, Dalian city and ShiJia-zhuang city.Some conclusions were draw in the study as followings:Firstly, the ratio of customers who to praise Csi-bally Total fitness club brand, to loyal to Csi-bally Total fitness club brand and to know Csi-bally Total fitness club brand is big.Secondly, great majority customers praise Csi-bally Total fitness club brand. The ratio of customers who praise personal trainer course is biggest, while the ratio of customers who praise the quality of service is smallest.Thirdly, the overwhelming majority customers are loyal to Csi-bally Total fitness club brand. But the ratio of attitude loyalty customers who are meaningful to club in all customers is small.Fourthly, the overwhelming majority customers know Csi-bally Total fitness club brand is very big for its membership system. In contrast, the ratio of customers who know Csi-bally Total fitness club brand is small in non-membership customers of Csi-bally Total fitness club.