Research Of Chinese Fitness Club’ Brand Construction

The business fitness club develops quickly in china.Many businesses fitness club brands appeared.Along with the large quantity abroad business fitness club brands come into our country the competition between native brands with nonnative brands becomes fiercely.The native brand of our country is placed in a bad situation.In the brand war,if the native business fitness clubs of our country want to gain the advantage in the competition we must construct Chinese own brands.But there are few related researches of businesses fitness club brand and of case study in china.The Chinese businesses fitness club develops very slowly for lacking theories.In such a situation many study methods were used in the thesis such as documental method,expert interview method,questionnaire investigate method,number reason statistics method,observe method etc.According to the clue why to study our country business fitness club brands’ construction? Is what our country business fitness club brands construction? How to build our country business fitness club brands? We research Chinese native business fitness club brands were studied thoroughly by the author.So called business fitness club brands construction is that for the sake of pursue to brand development the business fitness club is active to put into practice brand development.Under the particular macro view with the tiny view environment term,the business fitness club adopts a series of measure to gain the fresh and clear image in customers’ brains.So to create and develop Chinese business fitness club,to accumulate brand property,to increase brand popularity and,good reputation and brand loyalty is important.At last the Chinese fitness club brands become to pre-eminent brand in the district,nation even in the world.In the bas is of mastering the innate character of Chinese fitness club we can develop Chinese fitness club brands effectively.The economy,law, social culture of business fitness club brands and market environment are already now.But our native business fitness clubs’ brand effect can not compete with nonnative brands’ for example marketing share, internationalizing degree etc.the brand exists obvious margin,and the brand loyalty is lower,the attitude honest members’ ratio of the customers is smaller,etc.According to this,the thesis designed a three-layer management organization of business fitness club brand for management.How to place the business fitness clubs’ brand position? How to design the brand visual system and the product were disgusted in the thesis.The ways how to use integration marketing,how to start brand extension,how to do the brand protection and how to do the brand developments diagnosis were clarified.In addition,many suggestions provided that administration management section,business fitness club self-discipline organizations and Chinese business fitness clubs their own play an important role in the course of business fitness club brand construction.In a word,the famous brand of our business fitness clubs will appear in the future by our hard work.