Consumer Moral Education Of Contemporary College Students Study

Consumption, a premise for the mankind to live and develop, plays a vital role in Man's society. It is people's social activity of satisfying their needs with consumption goods. Individual consumption is an important part of the economic operation and consumption of the society. As a special group of consumers, the consumptive level of university students in the modern society has remarkably increased. Their consumption tends to be more individually featured instead of just satisfying the basic living needs. When we look into this issue in depth, it becomes more complicated than we have thought, mingling with happiness and sadness. Since one's consumptive way can reflect his values and moral pursuits, it is of practical significance to conduct the research on the consumptive morality education of modern university students.The author attempts to expound the logical and interdisciplinary associations among consumption, consumptive morality and consumptive morality education with the connotations of the three, summing up some western and Chinese consumptive opinions in different times. After the description and generalization of the features and present situation of university students' consumption, the author mainly focuses on the consumptive morality of the misled consumptive actions of university students to give insights into its root. Basing on the above-mentioned analyses, the author brings up a three dimensional consumptive morality characterized with moderation, fairness and harmony in terms of the relationships between one & oneself, one & the society and one & the nature as well as the consumptive morality education with the goal of promoting one's overall development. Lastly, the author does her utmost to get the access to the consumptive morality education of modern university students, an access with education carrier construction, educational field's expansion, more education on love & gratitude and richer & more colorful education content, so as to realize the educational objective.