The Research Of Contemporary College Students' Consumptive Morality

Along with China's reform and open policy and globalization advancement speeding up, the economy has obtained the fast development, people's material culture living standard as well as the consumption level which adapts with it also obtains the very big enhancement. This change has the prominent performance in the expense process of the contemporary university students. This has demonstrated their mental features and indicated the entire society's civilized degree to a certain extend. As a special community university students appear the new characteristics in the expense process, it is joyful, and is also anxious.In this thesis, the consumptive morality about university students is the research object. Through expends the present situation, the expense characteristics to the contemporary university student and some bad phenomenon, the analysis and the appraisal of it proposed that the contemporary university students should set up correct expense moral views, and proposed some ways on this point. It attempts to guide the contemporary university students to grasp the correct expense direction, go out of the expense erroneous zone, thus form the correct world outlook , the outlook on life and the values.There are five parts in this thesis. The first part is introduction. The second part introduced the contemporary university students'expense present situation and the expense characteristics. The third part has carried on the moral appraisal to the contemporary university students'expense present situation, pointed out its expense reasonable and unreasonable. The fourth part, in view of the contemporary university students'expense present situation, proposed that we should cultivate them to build the arduous struggle, and industrious and economical and reasonable-moderate expense morals view, make them foster the good expense habit under the new situation. The fifth part elaborated the reason analysis ,which was in progress about some bad phenomenon of consumption, and proposed the feasible education ways to set up correct expense moral views.