Research On Physical Consumptive Feature Of The Female Member In Changchun Gymnasium

Abstract:Rencently, the large change of women's life consumption is occurring; urban women become main consumers of physical culture and entertainment. At the same time, the gymnastic industry also develops quickly. Industrial structure of physical culture has changed largely and physical service trades develop quickly, which expands the space of related trade. The contribution of women is obvious. The report of inquisitional result of Chinese mass'physical actuality, which is promulgated by General Administration Of Sport Of China in 2002,is the latest and authoritative gymnastic vital statistics'record. According that record, the gymnastic population of women's is lower than that of men's from the statistic. It becomes a urgent circumstance how to enlarge the gymnastic consumptive group of women, because of a good many causes. There are many research papers about the women's gymnastic consumption because the academia pay attention to the women's gymnastic consumption, which are mostly about the superficies, and lack the intersectional theory about the sociology and the psychology ,which can shows the characteristic of the women's gymnastic behaviors. We can know the mental reason and the external environment reason influence the women's consumptive characteristic through the way of depth interview to women's gymnasium in Changchun city. This paper pays attention to the mental characteristic and the particular diagnoses, which is based on the investigation of the women's gymnastic consumptive behavior characteristic, to offer the academic according for the development of the women's gymnastic consumptive market.Using literature study principle, questionnaire survefy principle, mathematical statistic principle etc, this paper investigates the current situation of the consumption of the female member in the single gymnasium. It is contain the basic information of the female member,choose the gymnastic consumptive actionable mode by consumed level, accouting gymnastic consumptive actionable mode to judge the demand and motivation of female member's gymnastic consumption. The character of the gymnastic consumptive actionable mode staple is due to the gymnastic consumptive demand and motivation. The character of the gymnastic consumptive actionable mode contain exterior the character and mental the character. This text main investigate the mental character of the female member in Changchun gymnasium .According a article which is about the mental characteristic of the wrinkly women's gymnastic consumption and the characteristic of environment of the gymnasium in Changchun to investigate the mental characteristic of the women's gymnastic consumption in Changchun gymnasium. These characters contain consumptive attitude,consumptive interest,consumptive habit,consumptive kidney and consumptive experience. In order to compare with others, this article find the particularity of the female member in Changchun gymnasium. And it also gives some advices and countermeasures to improve the women's gymnastic consumptive market.