Brand Value Of China's Mainland Universities

Brand has its own value as an important intangible asset . The issue about brand-name value is rather weak in the study in education. With the reform of education system and well growth of market economy system, the competition of universities would be gradually vigorous. Facing the background, setting up brand thinking, creating and possessing famous brand, promoting brand-name value, increasing abilities in the future competition, and establishing key competitive power of university development are the important ways for our university development.This paper explores and researches university brand-name value from the view of concepts and fundamental theories concerning brand by applying several methods. It discusses the general theoretical problem about university brand first. Then, the present situation of brand-name value in university is analyzed and the feasibility analysis is discussed. This paper especially discusses the promotional strategies of university brand-name value. At the same time, it picks a typical case as substantial evidence. These arguments will be of great significance to enhance the awareness of the brand, to construct the brand, to cultivate the strongly influential brand as well as provide certain thought to the promotion of university brand-name value.