Level Of Consumption And Consumer Differentiation

Human consumption is an important aspect of life, but in my previous planned economic system, Production has been the focus of attention, consumption has long been neglected. Coupled with a shortage of means of subsistence, people are spending money on strong homogenization is basically a model.After the reform and opening up, encouraging some people to get rich first policy-oriented, people's incomes are significantly increased differentiation, Such income led to a differentiation in spending levels started to appear in the gap, In China, especially in some big cities is already a consumer differentiation phenomenon. Such consumption actually reflects the differentiation of the whole social structure of the new division structure. This is because China is a special present for the transition period, because the system is imperfect. led to the true income is difficult to measure. However, this revenue will be divided by consumption reflected, therefore, While spending money on the differentiation is far greater than the income divide the surface. But China's academic research from the sociological point of differentiation consumption, in particular empirical research is still relatively small.This paper tries to theoretical analysis of the consumer division Chengdu Empirical Study, Exploring the current period of social transformation, People in the level of consumption has led to the difference in whether the Chengdu residents appeared on the consumer class differentiation. Such differentiation and reflects a kind of community structure differentiation trend.