Study Of Consumption Behavior On Automobile Consumer Group

The automobile provides convenience for people’s travel, in modern society has become an indispensable means of transport. Automobile consumption is growing more and more attention, became the main project Chinese consumption. With automobile consumer market active, automotive consumer groups has increasingly become the object of attention of automobile manufacturers, manufacturers in the automotive consumer groups as the center, a series of strategic measures formulated to attract consumers, so the research of vehicle consumption group is of great realistic significance for the automobile consumption market. Taiyuan City Xiao Dian District because of its many automobile 4S stores, car market is very active, attracting a large number of car consumer groups, full understanding of Xiaodian District, Taiyuan City automobile consumption environment, profound insight and understanding of Xiaodian District, Taiyuan City automobile consumption group consumption behavior, find out the reasons affecting the Taiyuan automobile consumption group consumption behavior with very important significance.This paper uses the methods of literature, questionnaire survey method, interview method, based on the review of related literature, to the administrative organ, Taiyuan city university colleges, financial institutions, legal institutions, scientific research institutes, media organizations in the industry of automobile consumer groups as the research object, through the literature review, questionnaire investigation, interview etc. research methods, from the perspective of Sociology of consumption behavior of Xiaodian District, Taiyuan City, automotive consumer groups to carry on the research analysis.This paper makes a concrete analysis of Xiaodian District, Taiyuan City, automotive consumer groups from five aspects:age, occupation, education, income, gender, and then study the factors affecting the analysis of Xiaodian District in Taiyuan automotive consumer groups consumer behavior:cultural factors, social factors and personal factors:(1) and cultural factors are mainly as follows:first, by the education level and the automobile consumption needs. Second, occupation cultural atmosphere and the automobile consumption motivation. (2) social factors, mainly consists of two parts, namely the reference group around young car consumer groups, family ability to pay to control the automobile consumer groups. (3) personal factors, age, gender, and economic factors show different characteristics. And some suggestions on the development of automobile industry in Taiyuan Xiaodian District:improve the car sales staff education level, enhance service awareness; to better play the role of reference groups, and strive to improve their own brand awareness; grasp the youth, make full use of network, good advertising; according to local income level, develop a reasonable price. Finally, through the above research and demonstration research hypotheses and draw the following relevant xiaodian Taiyuan city car consumer groups consumer behavior characteristics of the conclusions:(1) the higher education of automobile consumer groups, the higher the high-grade car consumption demand. (2) different occupation of consumer groups, have different consumption motivation. (3) the car consumer groups are getting younger and younger, more vulnerable to the impact of the reference group blind conformity. (4) the ability and personal economic income families pay decides the automobile consumption group purchasing power. (5) male car consumer groups for the majority of female consumer groups, gradually increase, and men and women on the car’s attention on the differences.