Research On College Students' Consumer Moral Education Under The Influence Of Consumerism

Consumerism is a kind of life outlook and values,which take the pleasure of material consumption as a lifelong pursuit.Consumerism first formed in developed countries,the industrial revolution brought rapid economic growth and improved living condition improvement in the western European countries.With the fast accumulation of capital,the employers had condition of the consuming.From the 1970s to the late 1990s,consumerism spread to American and Asian countries,such as the United States,Japan.With China integrated into the process of economic globalization.China's reform and opening up had brought the development of economy and the establishment of marketing,the Consumerism and some other unhealthy thoughts affected people's consumption psychology and behaviors followed as well.When consumerism influenced deeply,the nihilistic consumption,hedonism,money worship and extra life outlook and value would explore and this would weaken ideal faith and thrifty virtue,lower the level of social moral of some people.These would affect the consumption moral quality of the whole society,and make impact and interference on the social mainstream values in our country.In the process of consumerism spreading in our country,the influence on college students are more obviously.Due to the psychological and physiological immature of college students,they are still in the process of socialization and have weakened rational consciousness,so as to bad consumer behaviors.This is bad for their growth,family harmony and social harmony.To solve this question,the author analyzes the problem of consumption ethics education in college students.And fully analyzes the problems,correct the bad consumption behavior of college students,create harmonious social consumption,healthy family consumption atmosphere and scientific school consumption environment,to guide positive development of the consumption moral values in college students.This paper analyzes the current research situation of consumerism at home and abroad,uses various research methods and bases on reality,states the purpose,significance and innovation of this research.Guided by the Marx consumption theory,basing on the relevant consumption theory of Marxist Chinesization,the paper analyzes the content of consumerism and consumption moral education and deepen understanding of the influence factors of consumerism on college students' consumption ethics education.Aiming at careful analysis on the affecting factors,starting from the social,family,college and university students themselves,the author seeks effective ways to the moral education for the college students' consumption under the influence of the consumerism,aim to optimize the environment of social consumption and to create a good family atmosphere and the consumption of moral education in colleges and universities,to establish and improve the college students' consumption self-discipline strategy.Based on college students' consumption moral as the research subject,consumerism trend as research background,research of multi-view of college students' consumption moral education,strives to build four linkage mechanism,against the negative impact of consumerism on college students effectively,hopes to establish a rational consumption view that is compatible with the harmonious social development and socialist core values system of our country.