Research On Sports Consumption Level Of College Students In Wuhan Area Under The Background Of Internet

This paper uses literature,questionnaires,mathematical statistics and logical analysis methods.Through studying the relationship between college students’ online sports consumption motivation,online sports consumption motivation and consumption level,and influencing factors,this paper studies college students’ online sports consumption level and draws the following conclusions:Firstly:The Research of Wuhan University Students’ online Sports Consumption Motivation(1)The online sports consumption motives are sorted according to their strength:convenience,practicality,development of skills,pursuit of self-expression,congregation,and adjustment(2)Generally speaking,college students with different genders,different places of origin,different grades,different majors,and different family structures have different motivations for online sports consumption.There are significant differences in consumption motivation among different college students.(3)Specifically,there is a significant difference in the motivation of skill development between different genders;there is a significant difference in the adjustment psychology between different students and the motives of congregation in different students;there is a significant difference between the adjustment psychology of different undergraduate students and the motives of herd showing off;There are significant differences in self-expression motivation.Secondly:The research on the Relationship between Motivation and Level of Online Sports Consumption(1)The correlation coefficient between online sports consumption motivation and online sports consumption level is 0.195,and the significance is less than 0.01.There is a significant correlation between the two.(2)The online sports consumption motivation(development skills and pursuit of practicality)has a significant correlation with the network sports consumption level(P<0.01);the online sports consumption motivation(adjusted psychology and congregation display)is moderately related to the network sports consumption level(0.01<P<0.05);Finally:The Investigation and Research Conclusions of Wuhan University Students’ Network Sports Consumption Level(1)According to the Xu Wei ping’s paper.The study believes that the average monthly disposable income of college students is above RMB 1100.In 2016,the per capital online sports consumption is between 200 and 400.The overall level of online sports consumption is low;(2)There is a significant difference in online sports consumption among different types of college students;there is a significant difference in online sports consumption among college students of different grades and different family structures;the difference in online sports consumption levels among college students from different places Not obvious;(3)There are psychological factors and objective environmental factors that affect college students’ online sports consumption levels.Psychological factors include the pursuit of personalization,the pursuit of convenience and benefits,the pursuit of novelty and freedom of choice,and the objective environmental factors are cultural,social,and technological factors.