College Students Consumption On Sports And The Relevant Affecting Factors Of Their Consumption In Xian

Sports consumption is an important factor in the consumption of modern life.Even in sports economics, sports consumption is also an important research content.With the economy of our country in the current,the quality of people's life will gradually increase.In this environment, people's consumption consciousness and consumption structure will also change.The recognize of enjoy health is also rise,the pursuit of new things bringing new values.The college students must be the future of our country,the promoter of social progress and development and one of the main groups to carry out sports activities.Their sports consumption status will affect the future of sports consumption behavior.Moreover, the sports consumption of college students is not only a simple and isolated consumption problem,It is related to the attitude of college students towards physical education that is positive and healthy.Therefore,through the analysis of social factors, economic factors on College Students' Sports Consumption Behavior of the situation,it can help the university students sports consumption in Xi'an city of the northwest of our country and promote the development of sports consumption of college students in our country.This paper takes the university students in Xi'an city as the research object,using literature data method, interview method, questionnaire survey method, mathematical statistics.The sports consumption behavior and influencing factors of college students in Xi'an are analyzed and the following conclusions are drawn:1. College students in Xi'an have a positive attitude towards sports consumption.They gradually realized that sports consumption with physical fitness,promoting the essential function of health,showing the value of beauty and take sports consumption as a necessary part of life.2. 75.7% of college students in Xi'an support the concept of frugal sports consumption, however, because of the traditional sports idea being not compatible with the development of modern society and economy, the consumption idea of the traditional sports is imperative.3. Sports consumption of college students in Xi'an maintained at 401-600 yuan /year, and there is significant difference in different gender, different grades of Xi'an college students in sports consumption level.4. The effect factors of sports consumption of college students the R-type factor analysis, six main factors to find out consumer factor, enterprise factor, environment factor, price factor, factor, and the propaganda factor respectively. Among them, the most direct and the most important factors of the sports consumption of college students in Xi'an are the most important factors, and the weakest is the promotion factor.