The Games Brand And Its Research, Network Operation

The National Games brand is the event itself and all Games-related products,performance and value of external and left the impression that the sum of consumers,and can make use of this new value of the impression.At present,the main financial support for National Games on the national and local financial input,than the operation can not resolve through its own funding problems,one of the most important reason is that the National Games have not yet fully established brands are unable to obtain the market value of the brand level.Therefore,Games brand must be built for the market-oriented operation.Games brand is a complex construction of a long process,it needs to improve and maintain a comprehensive quality events based on the conditions of the National Games to build brand, values,characteristics,location,the spread of a range of issues such as research and practice.The article used a combination of theory and practice ways to build brands on the Games early analysis of related issues.Games need to build brand support for the national environment,is currently the country's political stability,economic growth in an orderly and sports,the media the cause of prosperity,building a brand for the Games to provide the foundation and protection of the environment.National Games is the social and cultural phenomenon,not only for the National Games brand and the organization of the races themselves to have some economic value and a certain amount of cultural values,the brand is the country's national games,national, cultural,this Games of the characteristics of guiding significance for brand positioning.Brand to have the visual identification system,as well as through the delivery of 11 previous National Games of the visual recognition system analysis,basically reflects the characteristics of Games brand.Advances in computer technology enable the brand to become the operation of the network brands on the Internet to expand and extend the area of an important way to brand the National Games to fully use the Internet media,the increasing use of rich web-based tools and methods,combined with the characteristics of its own brand,so that the entire Games brand extension and expansion of the Internet.These questions through research,to enhance the ability of hematopoietic self-Games,the Games in a market economy under the conditions of sustainable development has an important significance.Organizers hope to provide a reference for the National Games.This article is divided into four parts,the first for the introduction,introduced the brand, brand network of research background and research subjects of this article and methods;the second part is the National Games brand building,from the National Games brand concept, Games brand to build on the environmental basis,the value of the embodiment of shaping personality,self-positioning,andⅥdesign of the study;third National Games brand into the operation of networks,introduced the network-based tools and instruments and give the whole transport will be branded networking platform design;fourth into conclusion,this article points out the study in the National Games brand inadequacies of the National Games to give the brand's future development prospects.