Research On National Branding Of Domestic 3D Online Games

With the technology of online games which have developed rapidly for decades is becoming mature,the 3D online games have become the mainstream product of the online games industry.But observing the whole 3D domestic online games market,we see this hot scene that the foreign 3D online games are so popular in the domestic market.In contrast,the 3D online games which are developed by ourselves still have many problems on brand competitiveness.Creating 3D online gaming local brands with national characteristics is significant,not only for improving the market competitiveness of domestic online games,but also for maintaining and carrying forward Chinese traditional culture.This paper mainly chooses four aspects,they are the selection of themes of domestic 3D online games,theme values,narrative style,and graphic design.Then we discuss the national characteristics and local targeting of the development of the domestic 3D online games,at the same time we also analyze the problems existing in the process of the formation of national brands,and put forward some corresponding suggestions and measures.