Brand Building Research Of National Fitness Program In Beijing Dongcheng Distract: A Case Study Of Stadium Road Street

The national fitness in China during the "twelfth five-year" development planning，Isthe Beijing sports powerful important period.Beijing in "Beijing national fitness plan(2011-2015)," clearly put forward to develop popular, simple fitness activities，Theinternationalization of the building has a certain influence, urbanization, regional brand ofnational fitness activities,100%of the districts and counties reflect regional features andstyle to create the top area of mass sports brand activities, Make fitness activities more richIn this background, on the top "a street in dongcheng district in Beijing, the investigationsof the national fitness activities for the construction of the brand has its special practicalsignificance and theoretical value.In this paper, the dongcheng district "one street one brand " national fitness brandconstruction as the research object First analyzed the top area of Beijing national fitnessactivities brand construction condition and the Beijing "one street one brand" brand ofnational fitness activities to carry out the results, And use of sports science, managementscience and other related discipline knowledge, USES the literature material method,expert interview method, observation research method, etc From dongcheng district "onestreet one brand" brand of national fitness activities of security, to carry out the role, thedevelopment characteristics and the dongcheng district each street a street "one street onebrand" carry out specific situation to understand the dongcheng district "one street onebrand" national fitness activities to carry out the status quo of brand.Next, select "one street one brand" brand of national fitness activities better stadiumroad street as the research case. From the background of the brand activity, planningprinciples, activities, subject and object behavior analysis, activities of security conditions,activity management and communication and the problems in the activities to insight intothe stadium road "one street one brand" the status quo of the national fitness brandactivities. Finally, according to the corresponding brand theory, the "one street one brand"activities are summed up the problems, and puts forward some feasibility Suggestions.Generally speaking, the full text includes four parts: The first part is the preface,mainly illustrates the thesis research background and significance, the streets of thenational fitness brand activities related studies were reviewed. The second part is about theresearch method and content of national fitness brand activities and research innovation.The third part is the result of the research and analysis, mainly analyses the Beijingdongcheng district "one street one brand" national fitness activities to carry out the status quo of brand.. Select stadium road street as a case, makes a deep analysis. The fourth partis the conclusion and Suggestions.