Investment Behavior Of Urban And Rural Family Education Empirical Research

Household educational investment is a main part of educational investment. Based on Questionnaire survey on household educational investment in Shanghai from June 2008 to December 2008, the thesis explores the household education investment concepts and behaviors in Shanghai. The study finds that many factors play roles in the household education investment concepts and behaviors in Shanghai. The parents' age influences the household education investment concepts. And the educational level, knowledge level, career and salary, and social intercourse of parents, all link to the household education investment behaviors. Besides, living areas also influence education investment amount and scope. With the children educational level variation, the focus of household education investment also varies.As analyzing the household education investment concepts and behaviors in Shanghai, We find the features of household education investment are as followings: utilitarian in investment behaviors coexit with altruism in investment incentive; the deviation between inner ideas and outside actors; unmatch between material input and emotional input; overemphasize on intergernation education investment compared with insufficiency on themselves; the educational expection is beyond the the objective condition; the urban-rural gap is obvious.We find the reasons for the condition are as followings: the courrent education development and educational system reform fall behind the need of household; drived by altruism, the parent seek all kinds of benefits on children from education investment, while neglecting the education investment risks and individual needs; the parents' educational ideas is outdated,and comprehension on household education investment is unilateral; the out-school education market is disordered,and the ability of household education service is limited.Therefore, to better household education investment behavors some measures should be adopted as followings: keep accelerating high education development; reform recruintment system; help transform parents' education ideas; normalize outside education organizations; add education investment on surburb areas, and encourage schools among central, suburban and countryside arears to collaborate and help each other.