Behavior Of The Production Strategy Of Farmers In Pollution-free Vegetables. Giddens "structured" Perspective

Being an important body of supplying vegetable, farmers play crucial role in guaranteeing the quality and safety of vegetables. From the perspective of Giddens's "structuration" theory, this study uses empirical research methods of sociology and selects T village in Hunan Province to investigate farmers'strategic behavior of safety production on pollution-free vegetable applying theoretical and empirical, qualitative and quantitative studies.The findings are following:firstly, as producers of pollution-free vegetables, farmers have formed a set of cognitive system on safety production which has constitute the precondition of routine actions of pollution-free vegetables production process and will not be easily changed. Secondly, the effects that structural elements put on farmers' pollution-free vegetables production behavior are divided into four aspects:1) farmers'age and eduction, family income influence the farmers'strategic behavior of safety production on pollution-free vegetable directly while farmers'sex, arable land and vegetable growing area influence it indirectly; 2) the posibility of violation that be found influence the farmers'strategic behavior of safety production on pollution-free vegetable directly while the posibility of punishment and punishment levels influence it indirectly; 3) the price, expectative profit of pollution-free vegetables influence the farmers'strategic behavior of safety production on pollution-free vegetable directly while the market risk and production cost influence it indirectly; 4) farmers'morality and public opinion influence the farmers'strategic behavior of safety production on pollution-free vegetable directly while media supervision and honor norms influence it indirectly. Thirdly, farmers use practice consciousness and discurzive consciousness monitoring their pollution-free vegetable production procedure reflexively to maintain ontological security while in this process, some unintended consequences emerge because of farmers'limited cognitive ability and and technology and information conditions. According to the duality of structure, those unintended consequences constitute the prerequisite of farmers' pollution-free vegetable production. We believe that the intelligence stack and complementary of advantages of farmers, government and professional cooperatives can truly achieve the qnlity and safety of pollution-free vegetables.