University Campus Under The Conditions Of Digital Media Integration Development And Management Of Research

College media, which shoulders the burden of ideology and possesses strong quality of politics, is a carrier for college press release and the organization and display of cultural activities. The communication pattern of college media is both an important part of culture construction and a significant tool of political civilization construction.Since the researches on media management are quite rare nowadays, this thesis, based on the above questions, conducts a exploratory study and proposes a perspective that college media could reform the model of produce and release of media content through the latest communication concept and technology such as the theory of media convergence which has obtained several benefits in practice and through the reform of management system. The improvements of benefits from college media management will be realized by way of convergence of management, content produce and information release system, share of human resources and better attractive production in order to achieve the goal that the influence of college media is promoted.After summarizing the experience on media convergence of domestic and foreign industrial groups, this paper put forward a new management flow path of college media convergence under the circumstances of new media and is instructive for the practice in college media convergence in China.