Research On College Students’ Community Management In The New Media Background

With the advent of the information age,electronic information technology,mobile communications technology and the rapid development of digital technology,relying on the Internet for a variety of new media continue to develop,and gradually become an integral part of life.The contemporary college students are the most widely used new media technologies beneficiary groups.In the new media context,new developments in student societies and associations originally management had a conflict.So a correct understanding of the background of new media community management issues,and actively explore effective measures to promote the college community management in the new media context,community colleges and universities has become an important task management.This text stands Public Administration Perspective,from the perspective of university management departments to explore the background of community colleges and universities under the new media management problems and countermeasures,under the organization and management of community college students to provide a reference value for the new media background.The article is divided into four parts:The first part is an introduction,have been collected by literature,collation,summarizes the current academic research on the management of community colleges and universities,introduces the theoretical basis and research methods;the second part,the relevant concepts in the new media background Undergraduate Association has defined and proposed content and features in the new media environment relations community colleges and universities have;the third part,through empirical research,analysis of the current situation in the new media background and the presence of University community management the main problem;the fourth part,theoretical research and data analysis,proposed to promote the college community management under the new media background Strategies:a clear "people-oriented",change management perspective;second,into the spirit of the Internet,the reform community management mechanism;Third,strengthen network monitoring,safeguard the healthy and orderly development of the community.