Design And Implementation Of Marketing Management System Based On

Marketing management system is the information system engineering, computer technology, network communication technology as a whole. Use of advanced,applicable, efficient enterprise management system, each link and the level used in the enterprise management, improve the business environment, reduce operating costs,improve the competitiveness of enterprises: the production, sales management decision according to the enterprise leadership fully, more scientific, to better grasp the business opportunities, create opportunities for development more: conducive to enterprise scientific, reasonable, systematic, standardized management, make the enterprise management level to a new step, lays the foundation for enterprise’s lasting, healthy,steady development. Enterprise informatization is a breakthrough in letter to use information technology to transform traditional industries and the realization of information, to promote industrialization. With the further development of economic globalization, a new round of industry structure is being adjusted, it will undoubtedly become the only choice to improve bank pharmaceutical company overall quality and comprehensive competitiveness.Aiming at the requirement of enterprise sales management system to the customer,product, contract, region and the corresponding business process is analyzed, the function requirements of sales management system; based on the application of UML modeling language for modeling of each business logic module, so as to achieve lower costs, improve efficiency, improve employee service the mode.Based on this, the design of the database application system. Application of B/S structure of the system, namely the browser / server structure, it is compared with the desktop application is an improvement, provide desktop program cannot realize service.However, with the powerful Web and is waiting, waiting for a response from the server,waiting for the screen refresh, waiting for the request returns and generate a new interface. To alleviate this problem to wait, the system uses AJAX technology; introduce MVC model to make the system more easy to maintain. The whole system including marketing management system including the common management module, sales management module, inventory management, shipping management function module.Using the Myeclipse testing framework integration, completed the function of system.System through the detailed interface testing, functional testing, performance testing,security testing and compatibility testing, system performance, applicability, safety and compatibility to meet the marketing management requirements. The system runs well at present, achieve the expected effect.