Period Of Social Transformation "paid News"

With the development of society and the changing times, the function and role of mass media plays more and more, especially with the development of new technologies and technological innovation indirectly to make the daily life of the mass media become an indispensable flavoring agent. As the mass media functions and features of its own, the mass media to become part of the social superstructure, and the mass media with the community's political, economic, cultural, environmental factors,when the mass media with the cycle of these factors together, an ancient but fresh question has arisen—Media ethical issues, all kinds of media, ethical behavior is so that we get confused by false news, false advertising, etc. One of the most significant phenomenon is the emergence of—Paid News.In this essay, the "social transformation" as a major social background, analysis of paid news that is inclined to the phenomenon of media ethics, first of all paid news right to define, and paid to sort out the evolution of news, while the causes for paid news in-depth analysis, and then "took place in Shanxi coal mine, as well as sealing fees Fan Zhi" described the incident as an example of the Paid News harm, and from the" Gatekeeper "and" Pseudo-environment "theory point of view of the hazards of paid news that the final From the "Media Competition" and "Media dependency" point of view of the need for paid news governance, and gives a corresponding problem-solving strategies.